As part of the REDONA innovation project, funded by the València 2030 Climate Mission, Mercavalència hosted a training session aimed at wholesalers in the fruit and vegetable market. This initiative reinforces the commitment of the Valencian food ecosystem to sustainability, circular economy, and food justice. The training session, held at the Mercavalència facilities, aimed to train operators in the use of the REDONA platform, a digital tool designed to channel food surpluses to social entities in a safe, agile, and traceable manner. Key topics covered included the difference between surplus and food waste, the minimum volume required to make donations, the criteria for determining whether food is fit for consumption, and the schedule for publishing offers and organizing collections by recipient organizations. Participants were also informed about the tax benefits linked to food donations, including 0% VAT and corporate tax deductions ranging from 40% to 50%, depending on donation history — strengthening the social and economic incentive to participate in the system. The practical component of the training resolved operational questions such as product listing management, pickup procedures by social organizations, the necessary documentation to formalize donations, and the steps to access the corresponding tax deduction. Technical issues were addressed, and all participating companies were ensured access to the platform. With this session, REDONA continues to consolidate itself as an innovative solution that fosters public-private collaboration toward a more efficient and fair food system. As a key agro-logistics hub, Mercavalència reaffirms its role in the transition toward a climate-neutral and socially engaged city.
