REDONA presents its project to AMAFRUVA with a view to future collaborations

On January 29, 2025, a meeting took place at Mercavalència between representatives of the REDONA project and the Association of Fruit and Vegetable Wholesalers (AMAFRUVA), with the aim of presenting the initiative and exploring potential avenues for collaboration. During the meeting, the team from the Universitat Politècnica de València outlined the benefits of REDONA for market operators, its alignment with current legal frameworks, the functionality of the technological tool, and the implementation timeline, which includes a pilot project.

The role AMAFRUVA could play in disseminating the project among its members was highlighted, along with its possible involvement in training activities and the upcoming public presentation event at Mercavalència. Both parties exchanged views on potential synergies between REDONA and other ongoing initiatives, especially in the field of circular economy. The session helped strengthen mutual understanding and laid the groundwork for potential future cooperation in addressing food waste in the wholesale sector.

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